Introducing retinol
- Yuliya Pokhylko
- Apr 9
- 2 min read
Once you hit your 30s, retinol starts popping up everywhere as the go-to ingredient for early signs of aging. But what exactly is it—and how do you start using it without wreaking havoc on your skin?

What is Retinol?
Retinol is a form of Vitamin A known for increasing cell turnover, boosting collagen, and improving texture. It’s part of the retinoid family, which includes:
Retinoid | Conversion in Skin | Potency | Best Use | Irritation |
Retinoic Acid (Tretinoin) | None | Very High | Prescription for acne, aging | High |
Retinaldehyde | 1 step to retinoic acid | High | OTC/prescription for acne, aging | Moderate |
Retinyl Esters | Multiple steps | Low | OTC, mild anti-aging | Low |
1. Know Your Skin Goals
Retinol is commonly used for:
Aging: Reduces fine lines, wrinkles, and age spots.
Acne: Unclogs pores and helps prevent breakouts.
Hyperpigmentation: Fades dark spots and evens tone.
Texture: Smooths and refines skin.
2. Choose the Right Formulation
Pick a formulation based on your skin type and concern:
Type | Description | Best For |
Serums | Potent and fast-absorbing | Oily, combination skin; deep wrinkles |
Creams | Moisturizing and gentler | Dry, sensitive skin; mild aging |
Lotions | Lightweight, balanced | Maintenance, combo skin |
Gels | Lightest, oil-controlling | Acne-prone, oily skin |
3. Use It at Night
Retinol breaks down in sunlight and increases sun sensitivity. Always apply at night and wear SPF daily.
4. Mind the Concentration
Start low, especially if you’re new or have sensitive skin:
Low (0.01–0.03%): Best for beginners/sensitive skin
Moderate (0.04–0.1%): Balanced results with less risk
High (0.5–1%): For experienced users only
“If you have sensitive skin, stick with lower concentrations.” – Dr. Rebecca Bialas, CLARA Dermatology
5. Ease Into It
Avoid the dreaded “retinol burn” by following these tips:
Start slow: Once a week, then build up
Buffer: Apply moisturizer before or mix with retinol
Avoid actives: Skip AHAs, BHAs, and vitamin C while adjusting
Dry skin only: Apply to completely dry skin to minimize irritation
6. Be Mindful of Sensitivities
Retinol may not be ideal for:
Eczema: Can worsen dryness
Rosacea: Might trigger flare-ups
Very sensitive skin: Proceed with caution—or consult a dermatologist
Final Thoughts
Retinol is powerful but needs a thoughtful approach. Start low, use it at night, buffer with moisturizer, and be patient. Stronger doesn’t always mean better—with retinoids, less is more.
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