Skincare routine 101: Facial mask

Facial masks have been around for over 3,500 years. Though ingredients and look and feel of formulations have changed, the basic principles remain the same - facial masks are applied to the skin of the face once to three times weekly and left for 10-20 minutes to absorb.

A facial mask is a type of treatment, but unlike serums and treatments that are designed to be used daily to deliver benefits consistently in small amounts over time, facial masks are highly concentrated. They are designed to deliver a high concentration of active ingredients in a short amount of time.

Our needs for certain benefits are highly individual but here are general guidelines for age, skin type, and skin concern.

Facial masks for various age groups

Teenagers (13-19 years): Teenagers can benefit from facial masks, especially if they have oily or acne-prone skin. Clay and charcoal masks can help manage excess oil and breakouts. Hydrating masks are also useful for those experiencing dryness due to harsh acne treatments.

Young Adults (20-30 years): This age group can start using a variety of masks tailored to their specific needs, including hydration and acne control.

Adults (30+): As skin starts to show signs of aging, such as fine lines and loss of elasticity, incorporating anti-aging masks with ingredients like hyaluronic acid, collagen, and antioxidants can be beneficial. Hydrating and firming masks become more important to maintain skin's tightness and elasticity.

Facial masks based on skin type

Mask Type

Best Suited For

Description

Clay Masks

Oily and Acne-Prone Skin

Absorbs excess oil, unclogs pores, and reduces inflammation, leading to a clearer, matte complexion.

Sheet Masks

Dry and Sensitive Skin

Made of fabric or paper soaked in serum; provides intensive hydration and nourishment.

Gel Masks

Irritated and Sunburned Skin

Lightweight and hydrating; soothes and cools the skin with ingredients like aloe vera and cucumber.

Cream Masks

Dry and Mature Skin

Rich and moisturizing; replenishes moisture, improves elasticity, and promotes a youthful appearance.

Exfoliating Masks

Most Skin Types (caution on sensitive skin)

Contains AHAs, BHAs, or enzymes; removes dead skin cells, promotes cell turnover, and enhances texture.

Charcoal Masks

Congested Skin, Blackheads, and Breakouts

Detoxifies by drawing out impurities, dirt, and toxins from the skin.

How to incorporate a facial mask into your routine

Think of a facial mask as a treat you give yourself once a week. It’s not a replacement for what you’re already doing, but an extra supply of benefits to your skin. 

To use a facial mask effectively, follow these general steps:

1. Cleanse: Start with a clean face to ensure your skin is free from imoputities, and the mask can penetrate deeply and work effectively.

2. Apply: Evenly apply the mask to your face, avoiding the eye and lip areas. Follow the specific instructions on the package for thickness of application and duration.

3. Wait: Leave the mask on for the recommended time.

4. Remove: Gently remove the mask using lukewarm water, a soft cloth, or by peeling it off, depending on the mask type.

5. Tone. Apply a facial toner to rebalance your skin pH.

6. Treat. Apply a facial serum to provide daily benefits. Omit this step if your serum is meant for nighttime use, and you apply your mask in the morning.

7. Moisturize: Follow up with a moisturizer to lock in the benefits and maintain hydration.

A few words about pH and toners

Certain types of facial masks, such as exfoliating masks with AHAs and BHAs can disturb your skin’s pH levels, which may weaken your skin’s barrier, making it more susceptible to irritation, dryness, and infections, sensitize it, and impair its ability to protect your skin from environmental stressors. 

A rule of thumb here is less it more, so don’t overuse facial masks that disturb your skin’s pH and use a toner to rebalance your skin with a toner. Choose a toner that is alcohol-free and designed to soothe and balance the skin.

Final thoughts

Facial masks can be a great addition to your existing routine and deliver a load of benefits in a very short time. Choose wisely to minimize the risk of pH disruptions and irritation by opting for a formulation type that is best suited for your skin type and follow up with a toner to balance things out once you’re done with the mask. Facial masks are a treat to your skin, and treats are meant to be offered now and then, so less is more, as usual.